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Voice Search Optimization
Voice search is here. Is your business ready?
Siri, Alexa, Google Assistant, Cortana. These intelligent services have become household names, with 71% of people now using voice search for common tasks. The use of voice-enabled speakers will rise 130% by 2019, and it is estimated that 50% of all searches will be conducted by voice or image by 2020.
If you asked any of these digital assistants where your business is located, when it’s open, or what you offer, do you know what they’d say? Your customers are asking these questions — 58% of consumers have used voice search to find local business information in the last year alone. Voice-powered services have created a seismic shift in how consumers find information about your brand.
Is your business ready?
Hey, Alexa — what do you know about my business?
You can’t control the user experience or the algorithms behind today’s voice-powered services — but you can supply them with the best, most up-to-date information about your business, so they give consumers accurate answers. Our Knowledge Manager helps structure and manage all the public facts about your brand you want these services to know. Then, our direct integration with Amazon Alexa — as well as integration's with Google, Apple, Bing, Facebook, Yelp, and more than 100 other leading services — ensures those facts make their way into the databases behind the voice-powered services of today and tomorrow.
Optimize your website for voice search.
Voice search engines rely on structured data to provide rich results like hours, addresses, or photos. So you need to ensure your site’s content is structured in a way these services understand. With Knowledge Tags, you can add structured data (known as Schema) to your website with just a single line of code.
Banish bad answers.
Duplicate listings, inaccurate addresses, wrong hours. Voice search results only give users one answer, with less context than conventional search. That means it’s even more critical that you eliminate incorrect info before Siri, Cortana or Google Assistant finds it. Upon implementation, all our clients benefit from our rigorous data cleansing process to ensure their data is formatted consistently and completely.
