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ON-SITE SEO

On-site SEO (Search Engine Optimization) refers to the optimization efforts made directly on a website to improve its visibility and ranking in search engine results pages (SERPs).

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Below is a list of development procedures 
to fully optimize your website SEO

  1. Keyword Optimization:

    • Conducting keyword research to identify relevant and high-traffic keywords.

    • Placing keywords strategically in page titles, meta descriptions, headings, and throughout the content.

  2. Content Optimization:

    • Creating high-quality, relevant, and valuable content for users.

    • Ensuring content is well-structured with clear headings, subheadings, and paragraphs.

    • Using multimedia elements such as images, videos, and infographics.

    • Incorporating keywords naturally within the content.

  3. Meta Tags:

    • Optimizing meta tags, including the title tag and meta description, to accurately represent the content and encourage click-throughs from search results.

  4. URL Structure:

    • Creating clean and user-friendly URLs that include relevant keywords and provide a clear hierarchy of content.

  5. Header Tags:

    • Using header tags (H1, H2, H3, etc.) to structure content and emphasize important points.

  6. Image Optimization:

    • Adding descriptive and relevant alt text to images.

    • Compressing images to improve page load speed.

  7. Internal Linking:

    • Incorporating internal links to connect related content within the website.

    • Ensuring a logical and user-friendly site structure.

  8. Page Load Speed:

    • Optimizing images, using browser caching, and minimizing code to improve page load speed.

    • Faster-loading pages contribute to a positive user experience and may impact search rankings.

  9. Mobile Optimization:

    • Ensuring the website is responsive and provides a good user experience on mobile devices.

    • Google gives preference to mobile-friendly websites in its search rankings.

  10. Schema Markup:

    • Implementing schema markup to provide search engines with additional information about the content on the page.

  11. Robots.txt and XML Sitemaps:

    • Configuring the robots.txt file to guide search engine crawlers on which parts of the site to crawl.

    • Creating and submitting XML sitemaps to help search engines index the site more efficiently.

  12. Secure and Accessible Website:

    • Securing the website with HTTPS, which is also a ranking factor for Google.

    • Ensuring the website is accessible to users with disabilities.

On-site SEO is a critical aspect of a comprehensive SEO strategy. It lays the foundation for search engines to understand the content and relevance of a website, ultimately contributing to improved search rankings and better visibility in search results.

 

Regularly reviewing and optimizing on-site elements is essential to adapt to changing search engine algorithms and user behavior.

Knowing the difference between  on-page & off-page SEO raises the chance for better results!

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