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Connect to customers using a direct marketing strategy
Using a direct marketing strategy to personalize your customers’ shopping experience is an easy way to outshine your competitors. A...
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Admin
- Mar 7, 2022
- 3 min
Fraudulent Business Profiles in the Spotlight as Google Updates Verification Requirements and Trust
Reports of a new Google Business Profile (GBP) verification label are currently circulating within the local SEO community. Select GBPs...
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Admin
- Oct 7, 2019
- 2 min
What Is Site Search — And Why Does It Matter to Your Business?
If you’ve ever typed a word or phrase into a website’s search bar, you know what site search is. Simply put, site search is the process...
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Admin
- Jul 18, 2019
- 3 min
Psychographics and Intent Marketing
Psychographic marketing describes a method used to segment customers by their personality traits, attitudes, interests, values, and...
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Admin
- Jul 16, 2019
- 2 min
What Is Natural Language Processing — And What Does It Mean For Marketers?
Natural language processing is a branch of artificial intelligence concerned with the interactions between computer and human...
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Admin
- Jul 15, 2019
- 2 min
Why Reviews Matter for Financial Services Institutions
The term reviews might make you think more of write-ups about restaurants than financial service providers, but today, online reviews...
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Admin
- Jul 12, 2019
- 2 min
Use Google My Business Location Attributes to Deliver Answers
Consumers are asking increasingly specific questions when they search, and they expect increasingly specific answers about the businesses...
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Admin
- Apr 16, 2019
- 2 min
How to Respond to Positive and Negative Reviews on Google, Yelp, TripAdvisor, and More
Reviews are now integrated with your online business listing. This makes them a part of your digital storefront, and therefore a key...
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