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Connect to customers using a direct marketing strategy

Using a direct marketing strategy to personalize your customers’ shopping experience is an easy way to outshine your competitors. A...

Fraudulent Business Profiles in the Spotlight as Google Updates Verification Requirements and Trust

Reports of a new Google Business Profile (GBP) verification label are currently circulating within the local SEO community. Select GBPs...

What Is Site Search — And Why Does It Matter to Your Business?

If you’ve ever typed a word or phrase into a website’s search bar, you know what site search is. Simply put, site search is the process...

Psychographics and Intent Marketing

Psychographic marketing describes a method used to segment customers by their personality traits, attitudes, interests, values, and...

What Is Natural Language Processing — And What Does It Mean For Marketers?

Natural language processing is a branch of artificial intelligence concerned with the interactions between computer and human...

Why Reviews Matter for Financial Services Institutions

The term reviews might make you think more of write-ups about restaurants than financial service providers, but today, online reviews...

Use Google My Business Location Attributes to Deliver Answers

Consumers are asking increasingly specific questions when they search, and they expect increasingly specific answers about the businesses...

How to Respond to Positive and Negative Reviews on Google, Yelp, TripAdvisor, and More

Reviews are now integrated with your online business listing. This makes them a part of your digital storefront, and therefore a key...

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