Reports of a new Google Business Profile (GBP) verification label are currently circulating within the local SEO community. Select GBPs...

If you’ve ever typed a word or phrase into a website’s search bar, you know what site search is. Simply put, site search is the process...

Psychographic marketing describes a method used to segment customers by their personality traits, attitudes, interests, values, and...

Natural language processing is a branch of artificial intelligence concerned with the interactions between computer and human...

The term reviews might make you think more of write-ups about restaurants than financial service providers, but today, online reviews...

Consumers are asking increasingly specific questions when they search, and they expect increasingly specific answers about the businesses...

Reviews are now integrated with your online business listing. This makes them a part of your digital storefront, and therefore a key...