If you’ve ever typed a word or phrase into a website’s search bar, you know what site search is. Simply put, site search is the process of searching for pr...

Psychographic marketing describes a method used to segment customers by their personality traits, attitudes, interests, values, and other lifestyle factors...

Natural language processing is a branch of artificial intelligence concerned with the interactions between computer and human languages. Put simply, it’s a...

The term reviews might make you think more of write-ups about restaurants than financial service providers, but today, online reviews matter immensely in f...

Consumers are asking increasingly specific questions when they search, and they expect increasingly specific answers about the businesses they’re looking for...

Reviews are now integrated with your online business listing. This makes them a part of your digital storefront, and therefore a key element of the way custo...